I was just on the website of a fellow I admire named Brian Johnson at www.zaadz.com. Brian has a great newsletter that I’ve been reading for years…

While on his site, I read something that really resonated with me…

“Entrepreneurs create their businesses for a diversity of reasons. However, I believe that most of the greatest companies in the world also have great purposes which were discovered and/or created by their original founders and which still remain at the core of their business models. Having a deeper, more transcendent purpose is highly energizing for all of the various interdependent stakeholders, including the customers, employees, investors, suppliers, and the larger communities in which the business participates. While these deeper, more transcendent purposes have unique expressions at each business they also can be grouped into certain well known and timeless categories.

Philosophy dates back to Plato the timeless ideals of “The Good”, “The True”, and “The Beautiful” that humanity has been seeking to create, discover, and express for thousands of years. If we add the ideal of “The Heroic” to the above three we have the framework of higher ideals which most great businesses seek to express in some form or fashion.”

John Mackey Source: Conscious Capitalism: Creating a New Paradigm for Business

All of us have a vision within us that if we choose to discover
it, is far bigger and more meaningful than our own individual needs…

In a few weeks, you’ll be able to take part in something that I’ve been dreaming of for several years…

And it’s something that will touch and inspire you, your family and your world in ways that are beyond imagination…

Until then…

Thanks,

Paul Bauer
www.dreamsalive.com